Radio player got off to a great start
Connected storytelling
Canada Goose Outlet Editor’s note: the presentation above is the one Ralph made at the BBC Online industry briefing. You can see more BBC presentations here SB Canada Goose Outlet
canada goose The main thing I wanted to talk about today is storytelling and technology, and how we canada goose uk outlet are bringing the two together in concert to make BBC Online better. canada goose outlet canada goose
Canada Goose online I Canada Goose online believe that media is simply the intersection of storytelling and technology whether it’s the Gutenberg press, radio or television technology has enabled more pervasive and immersive storytelling, and it will be that way with the internet. Canada Goose online
It’s in that spirit that we approach our digital future not as a software company with canadian goose jacket content as a feature, but a storyteller with software as an enabler.
canadian goose jacket We will have ten products which are complete unto themselves, and in support of our five editorial priorities. Each are distinctive and clearly defined, but will evolve to become even more powerful together, as canada goose clearance sale we and our audiences create journeys that run fluidly between them. These will not be silos. canadian goose jacket
We continue to develop these products. Highlights since January include CBBC, a redesign we dubbed Shed No Tears (more on why from product manager Phil Buckley here). Radio player got off to a great start, BBC iPlayer interlinking went live and BBC News continues to be the place where audiences come for the big news stories, and stay.
cheap Canada Goose To date the bulk of our activity has been focused on the PC. We see the emergence of a post PC world and we are embracing it as an opportunity uk canada goose outlet to reach our audiences on whatever ‘piece of glass’ they choose to use, with an experience appropriate for each device. cheap Canada canada goose coats Goose
canada goose coats We’re making progress. The BBC iPlayer can already be accessed through many different devices, with the growth rate in mobiles, tablets and TVs outstripping that of PCs. canada goose coats
We’re experimenting with dual screen companion devices, where what you do on your tablet or phone is related to what you see on your TV, for instance with our Autumnwatch trial.
Canada Goose Jackets We have had 6 million downloads of our BBC News application on Apple and Android smartphones and tablets globally. Coupled with the website, the BBC News product is already present globally across three screens. And today, we announced Canada Goose sale its arrival on a fourth the TV. Canada cheap canada goose uk Goose Jackets
Of course, the canada goose uk black friday BBC isn’t the only broadcaster https://www.canadagoosestorevip.com thinking four screen and digital. It’s the industry’s direction of travel. Canada Goose Parka And if I stopped here, this presentation could have been delivered canada goose uk shop by anyone at Google, Yahoo! or AOL.
What makes the BBC different, what really sets it apart, is its ability to tell stories. Quality editorial, delivered in a way that people love and trust.
buy canada goose jacket Radio 4, News at Ten, Doctor Who, Desert Island Discs, The Huey Show, Luther these are not just brands, programmes, or networks but ideas. Ideas that mean something real to people, with stories that are crafted, nurtured and told over time. buy canada goose jacket
buy canada goose buy canada goose jacket cheap jacket cheap It’s been that way for 80 years on radio, it’s that way now on TV, it’s going to be that way canada goose store on any internet connected device, and it will be that way hundreds of years from now in Canada Goose Online the holodeck. (Yes, I am a Trekkie). buy canada goose jacket cheap
The internet is enabling connected storytelling. And by connected, I mean three things:
Canada Canada Goose Jackets Goose Parka Audiences connected to us and each other. Together we can create personalised, interactive and social experiences. Canada Goose Parka
Editorial the storytelling itself connected through professional, algorithmic, and social curation. This creates a more canada goose coats on sale complete and immersive experience than is possible from any one source, and;
canada goose deals Devices connected to one another and working in concert. We can create experiences best suited for the capabilities of whichever of the four screens you happen to be on. canada goose deals
canada Canada Goose Coats On Sale goose coats on sale I think this adds up to a far better service for our audiences. And while all aspects are important, it’s the BBC’s traditional editorial strengths in professional storytelling that will make us truly distinctive. canada goose coats on sale
Finally, a word on partnership. The BBC cannot do this alone, and we are looking to our partners cheap Canada Goose to help us realise these plans, whether that’s developing better links with the start ups that are putting the UK on the map as a hub for digital innovation, global deals with social networking sites, improving relationships with independent production companies or partnerships with consumer electronics companies these partnerships will be the key to transforming BBC Online into the Connected Storyteller we all want it to be.
Ralph Rivera is Director of Future Media at the BBC
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Catch up on announcements blogs, plus TV, radio online highlights.
External links about the BBC BBC working to reduce time delay for online viewers watching live (Digital Spy)
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Coming of age in Redcar: Teens reveal how they’ve been left battling brushes with the law and unemployment in town ravaged by the loss of its steelworks (Daily Mail).