Then they get them to list all the rewards and benefits they

Book summary of THE POWER OF HABIT Why we do what we do and how to change

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cheap Canada Goose We live in patterns of behaviour Research by Duke university has found that over 40{3373519a9739c452f08445ac9f56838f61e338d75366e3111395f72a0c38ddc6} of our behaviours are canada goose coats driven by habits. Habits saves us energy. It creates effortless behaviour. cheap Canada Goose

Habits make for easier decision making Habits help remove unnecessary decision making as it takes standard activities and creates short canada goose clearance sale cuts. Habits reduce the amount of cognitive activity the brain needs (as shown through brain activity scans), allowing the brain to be more engaged in other areas.

buy canada goose jacket Unconscious behaviour The reality is very little of our behaviours are controlled by our conscious state of thinking. Even if we are aware of the behaviour, we find it very difficult to stop it (as the conscious brain does not have control over that ‘department’.) buy canada goose jacket

canada goose deals Behaviours become self perpetuating Once you have done something one way, then it is more likely you will do it the same way next time. So to build a habit, keep doing it. canada goose deals

canadian goose jacket Small rewards can create big habits Only if a behaviour gets rewarded will we use that behaviour pattern again. if it keeps rewarding us then we keep on using it, until it becomes engrained as a habit. canadian goose jacket

Easy come/hard to go Habits are fairly easy to develop but devilishly hard to stop. Sometimes it’s easier to develop a new habit than change an older, less healthy one.

canada goose coats on sale The habit cycle There are good habits and bad habits. Each of these live in a simple cycle: Cue > Ritual > Reward. If we can understand what these three components are in any situation, we can change behaviours. canada goose coats on sale

Making new feel like old Habits take time to develop and you need to support it to ensure it grows. So how do you get people to stay with something unfamiliar? You need to clothe it in familiar stuff long enough for it to become familiar.

canada goose clearance Making new feel like old During the second world war, quality meat for the masses was scarce. So, the US government had to think of ways of uk canada goose outlet getting people to eat organs (liver, kidney, heart etc). The key was to dress the unfamiliar in familiar clothing. Thus, they developed Canada Goose Outlet old recipes with these new meats such as steak AND KIDNEY pie. canada goose clearance

canada goose coats Sandwiching new in the middle of old canada goose clearance ‘Hey Ya! ‘by Outkast became a massive hit in the summer of 2003. But it took time for the record buy canada goose jacket cheap label Arista to master its success. Radio stations use algorithms to forecast listener’s habits to create their play lists to uk canada goose keep listeners tuned in. Hit song science has deconstructed a new song to predict its likelihood of success. ‘Hey Ya!’ was one of the best performers ever. However, when played out, listeners hated it so much, 1/3rd of people tuned to a different station! That was because it was too different from the stuff that buy canada goose jacket was being played. Thus, they needed to get people used to its difference by sandwiching it between two sticky songs such as ‘Breathe’ by Blu Cantrell (a ‘sticky’ song is one where there is no station change during its playing). That way, people were ‘softened up’ to the song, allowing it to grow on them. canada goose coats

Identity We become what we constantly do: Identity drives behaviour and behaviour drives identity. Habits create consistent behaviour. And consistent behaviour starts to influence identity (cf the occasional runner who then runs more frequently until they redefine themselves as an athlete). Likewise, negative behaviours also get locked in through identity. When in groups we identify with, we are very likely to follow the behaviour of that group.

canada goose Cultural derived habits Culture can create the unconscious rules of a society that guides behaviour. This Canada Goose sale therefore creates habits often through rituals (cf the Church or Alcoholics Anonymous). So, shifting the culture can influence behaviour and instil new habits. 1 2 people removed friends of friends) as we want to remain bonded to the stronger ties who are connected to those weaker ties. It’s to do Canada Goose Coats On Sale with a sense of social obligation. canada goose

buy canada goose jacket cheap The power of weak ties Rosa Parks protest on the bus in Alabama in December 1955 was not the first of such insurrections. The reason it took off and helped prick a nation’s conscience was the power of her connections across multiple groups. This meant her support rapidly spread. She canada goose coats on sale had what sociologists call ‘weak ties’. They deeply cared for her so were prepared to get involved. People who jump from one network to another are actually more powerful than those at the heart of one group. buy canada goose jacket cheap

The power of weak ties Rick Warren created one of the largest Christian communities in the world (in Saddleback). He built it from nothing but its success was from encouraging https://www.getcanadagooseoutlet.com canada goose uk shop people to take part in small groups. Every new member was assigned to a small group that met every week (they have over 5000 groups). It’s canada goose uk black friday the social pressure of weak ties in these small groups that created the obligation to attend. This transformed people’s behaviour into habits. going to college, marriage, losing weight, pregnancy etc. Thus, if you catch people at these life changing stages, offering them enticing promotions, you can potentially install new habits to shop with you for their changing needs.

Canada Goose online Life stages triggers new habits A father was incensed that his daughter was sent special offers on maternity products. Later on it became clear that she was indeed pregnant. The offers were based on her past purchase habits and web site searches. Target identify a person based on buyer data (credit card, loyalty card, voucher redemption etc.) and then track their purchases, building up canada goose a unique picture of them (they claim to have identified c50{3373519a9739c452f08445ac9f56838f61e338d75366e3111395f72a0c38ddc6} of all in store sales to specific identified people). They were then able to serve them more relevant offers (and also avoid annoying them with irrelevant offers). For example, if they saw you regularly bought a breakfast cereal from Target, it would mail a special offer for milk (hoping to shift the habit of buying milk elsewhere to buying it alongside your cereal purchases). Target are able to track changes in buyer behaviour to assess changes in life, based on certain key patterns based on historic tracking of other people. Hence, when a person starts buying vitamins (esp. magnesium and zinc), it’s a strong indicator they are pregnant. Target canada goose factory sale were able to identify 25 different products that suggested a high likelihood of early pregnancy. Furthermore, they worked out Canada Goose Parka what trimester they were in. In the end, they had to disguise the fact they knew so much about a person and surround the pregnancy product offering with more innocuous offerings as well. Canada Goose online

Canada Goose Outlet Cue To create a habit, you need to first identify a very specific cue (The cue can be any sensory medium sight, sound, touch, feeling or smell), then create a powerful reward that can be delivered by the routine inbetween. Research has shown that people are more canada goose uk outlet likely to stick to habits if there is a very clear, specific cue (such as going straight into their bedroom and getting into running gear). Canada Goose Outlet

Identifying the cues Alcoholics Anonymous have helped millions of people. Their 12 step process does not work at a psychological level but at a behavioural level. One of the things they do is list all the cues that trigger them to drink. Then they get them to list all the rewards and benefits they get from the drink. Only then can they develop revised routines to create new habits (such as attending sessions).

canada goose black friday sale Cue that triggers unconscious routine Tony Dungy finally got his break to be the head coach of The Buccaneers Football team. His philosophy was simple: Install an unconscious pattern of play, so that the play is fast, effortless and unconscious (and so does not get knocked off by the stresses of the occasion). He recognised it was very difficult to destroy a habit but easy to modify it. In this case he kept the cue and reward the same, but worked on changing the routine. This led to endless drills to install the new behaviours. He locked set routines against set cues. He became the only coach to reach the play offs in ten consecutive years. canada goose canada goose black friday sale black friday sale

Canada Goose Parka Cue that triggers unconscious routine The army drums into people unconscious habits that will be automatically executed without questioning when cued. Canada Goose Parka

canada goose store Cue that triggers unconscious routine Michael cheap Canada Goose Phelps, the Olympic swimmer dealt with his anxiety and nerves by locking himself into tight routines that allowed no room for emotion or thoughts to enter. He drilled himself to become a swimming automaton. swimming in the dark). canada goose store

Keystone habits A keystone habit is one that triggers other behaviours/habits. For example, for dieters, food journaling created a structure that helped other habits to flourish. Six months into the study, people who kept daily food records had lost twice as much weight as everyone else. Alcoa). He set out a controversial vision of making it the safest company in America (a tall order for a company that deals in molten metals everyday). He knew that to change a lot of things he had to have a laser focus on just one thing (and that would ‘sweep up’ the other changes required as to deliver zero injuries would mean a root and branch restructure of the whole organisation). He knew he had to unite a fractured management and workforce, so chose an area they could all align on. a habit) of continuous and never ending improvements and he set clear metrics on safety for the organisation and the individual: He allowed any person to shut down a line; cheap canada goose uk He Canada Goose online ‘celebrated’ failure (as a way to learn); He focused on the root cause of failure; He promoted people who fully supported the vision and symbolically fired a senior executive who failed to report a fairly minor incident.

Identifying habits from failure and breakdown An arrogant surgeon would not tolerate criticism from ‘lesser’ staff. One day, he operated on the wrong side of a patient’s brain resulting in his death. This (amongst others) led to a change in procedure that allowed anyone in the operating theatre to openly challenge.

When An evolutionary theory of economic change was published in 1982 it was largely ignored, but it contained the essence of why change is so difficult in organisations. Nelson Winter had trudged through thousands of pages documenting change programmes in organisations and discovered an insight: “Much of a firm’s behaviour is best understood as a reflection of general habits and strategic orientations coming from the firm’s past.” It may appear an organisationis making rational decisions, but often it is asleep to the patterns of decision making from a past (that has now metamorphosed). It holds onto long term beliefs, values, habits, prejudices, processes and behaviours that lock them out of seeing the new future. This then drives unconsciously the many micro decisions made across an organisation but all its staff. This leads to the organisation seeing only the angle of ‘truth’ the organisation wants to see (and people who suggest alternate truths get mocked, put down or rejected from the organisation). The departmental structures, the processes, the reward systems are all infected by this ‘organisational memory’. Thus, we see that habits help fast track decision making but Canada Goose Jackets they can also become traps.

Canada Goose Jackets The book also blows out the myth that organisations are ‘happy families’ with shared common goals. In fact, most organisations are full of fiefdoms and power struggles, where departments focus on their own agendas (and in some cases, try to put other departments down as a way to secure access to the limited resources available). Furthermore, they create peer rivalry to prevent a coup and so reduce the threat to their own position. People ‘learn’ the behaviours of the organisation and when they get to become department heads, further continuing these dynastic behaviours. All this tension is kept at canadian goose jacket a manageable level (so company civil war does not break out) by other processes and habits. If you were to join canada goose outlet an organisation and ask ‘How to get on in this organisation?’, you would not hear what is printed in the joining manual. You would hear of personalities, informal power structures, relational affiliations and conflicts. It would paint a different organisational structure and show the real path of how to get things done. Unless you can make the right connections (and truces) through an organisation (or the stakeholders outside) then you will fail Canada Goose Jackets.